wallpaper wednesday
Chicago is loud, bold, unrelenting, and energetic. This season, we embraced stark black and white as our primary palette to create bold, eye catching contrast. Hand-drawn details, glitch line work, spray elements, and handcrafted textures were incorporated to create a distinct, intense, and edgy look that captured the essence of the Southside. City imagery was used as a driving force to represent the grit, toughness, and commitment that is built into the foundation of our community. Player photos that were featured as a part of our 2020 creative were aimed to reflect the teams unique personality. In-game action shots included interesting angles that showcased attitude and illustrated the emotion, excitement, and passion of our players. Images were treated with a custom HDR effect in order to bring out details and improve lighting. The end result positioned the White Sox as a confident and unique team, while capturing the spirit of Chicago and the unwavering devotion the fans have for their team.
The Instagram Story template for Spring Training was designed to be bright, fun, and energetic. To connect the designs to their roots in Arizona, the slides depict the picturesque cacti and palm trees that the area is famous for. A vast selection of landscape imagery was used to ensure variety throughout the template.
The Instagram Story template embodies the city of Chicago by combining ballpark and landscape photography. It’s also intended to be reminiscent of childhood summer camp. Light leaks were incorporated in order to give images a nostalgic, whimsical feel along with creating a dynamic custom look. The pixelated font was chosen to mimic the time and date imprint found on traditional film photos and bring a vintage quality to the overall design.
An easily recognizable look was established for the regular season social graphics in order for fans to feel connected to their team. Designs were strong and bold, clean and balanced, but also fun and full of our players’ personality. Throughout the 2020 season, I created a number of hype graphics and templates designed with each social media platform in mind. Templates were made to be easily edited and manipulated. The flexibility of these designs made the White Sox one of the most engaging, authentic, and exciting teams to watch and follow.
A new set of graphics were developed to be used during the Chicago White Sox 2020 postseason. The postseason identity reflected our teams fight and drive. Graphics showcased our players passion and desire to go all the way. A collection of plastic wrap textures, masking tape pieces, and various stickers were introduced in order to complement player cutouts and images. The use of these visual elements instantly gave a vibrant, playful look to the design while remaining bright, clean, and simplistic overall.
Every Wednesday, the White Sox post a series of wallpapers on their social media platforms. I was tasked with designing a handful of these throughout the season. I aimed to expand upon the classic brand identity of the Chicago White Sox and bring my own creativity and style to a series of wallpaper designs.
A series of promotional items that were created throughout the season with the intent to be distributed to fans during home games.